We help solve the biggest problems finance professionals face today
- Get more time for what’s important
- Achieve the results you’ve always wanted
- Gain insights to lead the new workforce with ease
Get the results you need
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Influence Business Performance
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Retain The Best
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Increase Happiness At Work
More Demands,
More Work
It’s rough for finance teams these days. We’re seeing clients face the toughest challenges in decades—many of them external and outside your control.
Between growing decision support needs, overworked employees, baffling new workforce dynamics and changing business drivers, managers are struggling to provide the top-shelf insights they know their teams are capable of.
Reimagining Finance
Big problems require new solutions. Instead of getting bogged down, finance needs to flip the script from doing it all to doing what matters.
Insights-first is the only way to thrive in this environment. It’s how to give the business what it’s asking for. And it’s the way to throw a lifeline to employees drowning in details and develop them into rockstars who want to stay at your company.
They didn’t teach this in business school: The ability to develop business acumen and strong relationships is how this all happens.
Finance needs to reimagine how it works. That means focusing your days on insights over the inconsequential.
To Keep The Best Talent, Finance Managers Need To Focus On One Big Thing.
Learn how to retain and engage your people despite the tough realities of our new world of work.
Fresh, new way of working
Finance Reimagined takes you down two parallel tracks.
We pair one of our former CFOs with your team to help them deliver on shared goals with their business partners. They teach you how to reduce time-sucking, expendable work and focus on the critical few drivers that impact results.
Simultaneously, our accredited coaches work with your finance leaders to help them build their authentic leadership style. Your leaders learn to tap into the strengths of their team, evolving into the kind of managers employees never want to leave.
Then what happens?
The results? You will have business partners singing your praises. You’ll be less stressed out at work, and at home. Your teams will be energized and loving their work again. Everyone will have more mind-space to come up with creative ideas. And you can ratchet back your recruiting activities, because you’ll have far fewer job openings.
Bottom line: Your partners are happy, your employees are happy, you’re happy.
Who we are
We’re a team of former CFOs and finance executives from the world’s leading companies who are passionate about helping finance teams evolve to meet the demands of today’s uncertain environment.
Susan Heinlein
Susan Heinlein
Former finance SVP and Finance Reimagined co-founder
Susan Heinlein has worked with thousands of finance professionals through a proprietary framework that helps them reimagine their work for today’s environment. She’s a fierce believer that finance must take an insights-first approach to their work to reach the next level of performance. Susan has held executive leadership positions in finance functions at GE, Honeywell and Ameriprise.
Susan Heinlein
Former finance SVP and Finance Reimagined co-founder
Marian Powell
Marian Powell
Former sales and marketing SVP and Finance Reimagined co-founder
Marian Powell works with companies to build collaboration and partnering skills that focus on achieving shared goals that deliver results. She helps reimagine work in a way that frees up time to focus on what is most important – and makes work more rewarding and more fun. Marian held senior executive positions at GE in the areas of sales, marketing, product management, service operations, human resources, and digitization.
Marian Powell
Former sales and marketing SVP and Finance Reimagined co-founder
Bruce Alfred
Bruce Alfred
Gallup-certified CliftonStrengths coach
Bruce Alfred works with high-impact organizations developing people and teams to be their best while also increasing well-being. His passion is helping managers become rockstar developers of people. Bruce is the founder of BolsterUp, a coaching and consulting firm with a portfolio of large non-profit, government, and corporate clients.
Bruce Alfred
Gallup-certified CliftonStrengths coach
Lisa Kline
Lisa Kline
Former Fortune 500 finance executive
Lisa Kline pioneered Business Partnering training for the Finance function at General Mills and has coached hundreds of people on this topic. Lisa celebrates curiosity, critical thinking and constructive challenge. She held leadership roles in Finance at General Mills and is now an Adjunct Professor at the University of Minnesota’s Carlson School of Management.
Lisa Kline
Former Fortune 500 finance executive
Mike MacCourt
Mike MacCourt
Former CFO and finance executive
Mike MacCourt is an experienced corporate finance leader with a demonstrated ability to build strong processes, develop high performing teams, and drive operational business performance. He firmly believes that it’s possible for Finance teams to become highly valued business partners while significantly streamlining core day-to-day responsibilities. Mike has held CFO positions at Electromed (a publicly traded Medical device company) and Medtronic and has extensive process improvement consulting experience with PricewaterhouseCoopers, in addition to early career roles with Procter & Gamble
Mike MacCourt
Former CFO and finance executive
Tracy Mock
Tracy Mock
Former Fortune 500 finance executive
Tracy Mock is a hand-on CFO who excels at developing finance professionals with a lens on tailoring their style, influencing and presentation skills to what is most important in business situations. She has a very strong passion on simplifying complex situations, developing talent and helping quickly prioritize the organizations priorities. Tracy has led large global finance operations with Medtronic, On Semi and Motorola.
Tracy Mock
Former Fortune 500 finance executive
Cathy Wright
Cathy Wright
Former CFO and finance executive
Cathy (Zappa) Wright has led many organizations to improved growth and profitability with the curiosity and lens of effectiveness, service, and performance. She always finds a way to elevate and empower teams and organizations. Cathy’s passion for leadership, employee development, and excellence in financial insights are her signature traits. She is a recognized and awarded CFO with experience at Honeywell, Valspar, Thomson Reuters, and Medtronic.
Cathy Wright
Former CFO and finance executive
Vicki Rossetti
Vicki Rossetti
Former SVP and certified executive coach
Vicki Rossetti has spent the last 35 years as a corporate manager and executive coach helping thousands of leaders find new meaning and greater results in their work and personal lives. Her motto, “Be bold!” spurs clients to move through a big barrier to success ~ the stories we create inside our heads. Before starting her coaching practice, Vicki was the vice president of talent management and leadership development at Chubb Insurance providing solutions to leaders and their teams in actuarial, finance, technology, marketing, sales & operations.
Vicki Rossetti
Former SVP and certified executive coach
Our offerings
CFO Bootcamp for Individuals
The ability to develop business acumen and use soft skills – including building strong relationships – is critical for early to mid-year finance professionals. CFO Bootcamp transforms mid-level leadership from finance people who know business, to businesspeople who know finance.
Finance for Impact for Teams
Demands on finance teams are increasing. There’s little time for value-add work. Workforce dynamics are changing, leaving leaders frustrated. Finance for Impact develops finance teams’ ability to give the business what they need, make time for value-add work, and keep teams engaged.
Enterprise Solutions
CFOs have been on their transformation journey, now they’re ready for the next level to free up capacity. Finance Reimagined uses an assess-design-facilitate-coach model to fundamentally change how finance works so CFOs can focus on the work that matters.
Ready to reimagine your work?
Get in touch to set up a demo.
